For most online marketers and practitioners’ social media marketing the biggest achievement they can have is for one of their marketing ploys to go viral but that only happens once in blue moon. But that doesn’t mean that viral marketing is out of the question. Basically viral marketing is a marketing strategy that allows consumer to market the product or services themselves. The most common form of advertising in the viral marketing is through the word of mouth. The basic aspect of viral marketing includes the use of giving away gifts, ubiquitous presence and video marketing. Of course there are significant differences between the social network marketing and buzz marketing as it is also referred to. However social network marketing can give the company a good reputation in the viral marketing.
Therefore in such an understanding a company may choose to buy space in the various social media platforms and other online outlets as way to create a bold presence that is consistent and as way of spreading the right knowledge about the company through its ever glaring appearances on these platforms. One of the ways that a company can get more attention for their products is through giveaways because of the fact that people love free things. In order to gain attention that can be described as viral the company can use some promotional products and offers such as sweepstake that will be useful in correcting valuable information about an [potential customers.
They may also use some inexpensive forms of advertising such as the branded items including pens, mugs, T-shirts. In the end this products will make the product appear and actually feel like a house product and in the end the company would have covered much ground through the marketing strategy. The other way that a company can build a reputation is through creation of some form of currency such as the redeemable points that would be given for individuals’ customers who participate in social projects and in a sense help in building a very vocal and loyal team of customers. You cannot discuss viral marketing and fail to mention the use of social media; in fact the viral marketing can go a long way with the use of social media networks.
According to the Melbourne based social media marketing firm www.citrussocial.com.au taking part in the social media can be described as an integral part of the viral marketing. The best way that an individual can make use of the social medial and online platforms is through micro blogging websites, profile sites, and bookmarking sites. When an individual utilises the online platform effectively there is a lot that they ban achieve in the social media marketing. For instance when the brand handlers use bookmarking in their strategy they will be able to increase traffic towards their website through the use of search engine optimisation in the end raking their websites very highly on the search engines.
There are various types of reaction in the different types of social media networks especially in response to a viral media they may come across. There are those that will discuss the viral product on their blogs and micro blogging sites while other will link them to their social media accounts and other still will send them to their friends through private emails. So it is good to understand each social media network perfectly.